E‑commerce website examples.

Shopify · an unbranded version of a delivered theme

A Shopify theme coded from scratch for an outdoor brand that makes its own products. Product information is long and technical, so the theme presents size, material and use clearly, block by block.

• Technical specifications in their own fields on the product page, filled per product in the admin
• Category shortcuts on the home page and a hero area that changes with the season
• Bottom navigation bar and a fixed WhatsApp button on mobile

Concept · adaptable to Shopify or ikas

A dark, atmospheric direction for a pantry brand selling products from the Black Sea highlands. The photography leads, the copy is short, and the first screen carries a single call to action.

• Shipping, instalments, cash on delivery and returns in one band on the first scroll
• A curated, numbered showcase for brands with few products
• Region and producer stories linked to product pages

Concept · a light, airy alternative for the same brand

A second design direction for the same brand: light background, serif headline and a more informative first screen. I sometimes present two directions; once one is chosen, we continue with it alone.

• An explanatory second call to action for visitors who don’t know the product yet
• Delivery time and origin right under the headline
• Side-by-side directions make the decision easier to take together

Concept · adaptable to Shopify or ikas

A bright, campaign-driven store for bags used between the city and the outdoors. The hero rotates through collections, with a featured product on the same screen in a small card.

• Collection slider with a featured product card on the first screen
• Women, men and bags menus as dropdowns
• Large touch targets and a simple header on mobile